Entrepreneur's Flywheel

📖Today’s Agenda

• Top 3 AI Tools of the Week

• Weekly Entrepreneurial Tip

🤖 Top 3 AI Tools of the Week

1. Fontjoy

MARKETING & DESIGN

Fontjoy is an AI tool that helps designers select the best font combinations for their projects. The tool uses deep learning to generate balanced contrast in font pairings with the goal of selecting fonts that share a common theme but have a pleasing contrast.

2. Pencil

MARKETING

Pencil is an AI-powered ad creative platform that helps brands and agencies generate new ad variations 10x faster using artificial intelligence. Key features and benefits include: AI Generation - Automatically generate static and video ad creatives in minutes using AI.

3. ASSUREAI

DATA TO DATA / ACCOUNTING

Audit automation tool for chartered accountants that help accountants unlock their potential and save 70% of time & effort in annual audit assignments through extensive automation of audit and compliance activities.

💸 Weekly Entrepreneurial Tip

How to create habits that last.

Master the 4-Step Habit Loop:

Every outcome in your life can be traced to the sum of your habits:

• Fitness levels: Sum of exercise + nutrition

• Happiness levels: Sum of mindfulness + fulfillment

• Success levels: Sum of productivity + skill-building

Your repeated actions form who you are.

Habits are hard to form and break.

But if they are so crucial to our lives, how can we hack them?

By using the Habit Loop.

The process for building habits can be broken down into 4 steps:

1. Cue

2. Craving

3. Response

4. Reward

1. The Cue

As we walk around, our mind is constantly monitoring our environment.

The cue is the piece of info our brain decides "this will lead us to a reward."

Example: 

Cue: Hunger

Reward: Eating a cookie

2. The Craving

Cravings are the key drivers behind any habit.

They motivate you to act on your cues.

• You are not motivated by a six-mile run, but rather the adrenaline rush after

• You are not motivated by brushing your teeth, but the fresh feeling you have after

3. The Response

The response is the action of the habit you perform:

• Doing your bed in the morning

• Meal-prepping on Sundays

The response occurs when:

How motivated you are > The friction to take action 

The response then delivers the reward.

4. The Reward

Rewards are the end goal.

• The cue recognized the reward was there

• The craving made you think about the reward

• The response takes action to reach the reward

Rewards:

• Satisfy our craving

• Reinforce cues and cravings

• Builds a habit loop

How can we use the habit loop to our own advantage?

To build a new, good habit, we will aim to maximize the 4 steps in the loop:

1. Make your cues obvious

2. Make your cravings enticing

3. Make your responses frictionless

4. Make your rewards satisfying

Let's look at an example:

We want to workout more.

1. Cue: Daily Calendar block for the gym

2. Craving: Add sports like basketball + boxing to make it fun

3. Response: Pack your gym bag the day before

4. Reward: Build a self-reward system ($200 for 20 workouts/month)

To break a bad habit, we will aim to minimize the 4 steps in the loop:

1. Make your cues invisible

2. Make your cravings unattractive

3. Make your responses difficult

4. Make your rewards unsatisfying

Another example:

We want to check our phones less.

1. Cue: Turn off all notifications

2. Craving: Turn the screen black/white

3. Response: Put your phone in another room while working

4. Reward: Delete addictive apps like TikTok / YouTube

To change your behavior, ask these questions:

1. How can I make it obvious/invisible?

2. How can I make it enticing/unattractive?

3. How can I make it frictionless/difficult?

Try testing this out next time.

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